As President, Ms. Dunckley provides strategic marketing counsel and consulting to a diverse range of clients. Focused on measuring Return on Investment (ROI), Striking Changes’ overall marketing approach is based on developing targeted, customized marketing programs that help businesses grow their bottom lines. Striking Changes helps clients with advertising, analyst/investor relations, branding, collateral development, direct marketing, internal/external communications, public relations, thought leadership campaigns, website revitalization, and development of revenue-based marketing strategies.
Recent accomplishments have included development of:
As National Director of Marketing, Ms. Dunckley was responsible for developing and implementing Answerthink’s corporate marketing strategies across all areas of the organization. Responsibilities included branding and image development, collateral development, event management, analyst and media/public relations, website development, corporate advertising campaigns, infrastructure planning, and providing direct support for major sales activities. Along with her marketing experience, she has cultivated core skills in technical writing, tactical planning, resource allocation and project management.
Formulating broad-based communications programs, Ms. Dunckley developed marketing plans using airport dioramas, print/advertising media, radio, web-based communications, telemarketing, and direct mail programs. Other key experience included providing marketing support for Answerthink’s IPO, investor relations program, legal liability reviews, trademark/service mark programs, and other IPO related marketing programs.
KPMG, LLP – 1991 - 1997
National Director of Marketing
As National Director of Marketing, Ms. Dunckley reported directly to the Chief Technology Officer of KPMG worldwide. Ms. Dunckley was responsible for managing a multi-million dollar marketing budget in order to grow revenue for KPMG’s $500M Strategic Services consulting practice. Ms. Dunckley developed in-depth collateral programs for a variety of industry-focused practices including manufacturing, health care, pharmaceutical, chemical, and education. As well, she launched and directed a national event management group to support participation in conferences, award programs, and seminars. As well, Ms. Dunckley developed a national infrastructure program to support proposal development, building and managing qualification databases, developing graphic production procedures, and creating corporate communication templates.
Ms. Dunckley has authored several published articles on a diverse range of marketing topics, as well as provided her time to teach at Central Pennsylvania College on the topics of advertising, e-marketing and marketing strategy. Ms. Dunckley’s educational marketing materials were recently used to teach a group of female university students in Senegal, Africa how to create unique marketing messages. Ms. Dunckley has appeared several times as a guest expert on a cable program entitled, “Money Matters.”
Ms. Dunckley is on the Board of Directors for the Exton Region Chamber of Commerce. As well, she is a member of the Chamber’s Communication Council. Ms. Dunckley is also a member of the Chester County Chamber of Business and Industry and is on the Chamber's marketing committee. Over the years, Ms. Dunckley has donated her professional expertise to the “Big Brother/Big Sisters” program in Montgomery County.
Ms. Dunckley graduated from Ursinus College in Collegeville, PA. She received two degrees, a Bachelor of Arts in Communications, as well as a Bachelor of Arts in English.